Compliance
SOC 2 Type II
Audited continuously since 2022. The only mid-tier creator platform with this designation.
Strategy Call · 20 Minutes · With a Named Strategist
A 20-minute working session. You leave with a custom creator shortlist — or a campaign plan — for your brief.
Skip the discovery deck. Skip the SDR qualifying loop. Book directly with a WiiPals campaign strategist and walk away with a deliverable, not a recap email. Slots release every Monday at 10:00 AM ET; median booking-to-call window is 4 days.
Currently booking into the week of March 17 – March 21. 6 of 18 slots remaining for that week.
The 20-Minute Agenda
What your strategist covers, minute by minute — so there are no surprises on the call.
Every slot follows the same four-part structure. If a section runs long, we cut it short — never the deliverable review at the end.
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01
You describe the campaign in one sentence.
A two-minute walkthrough of what you're shipping, the audience you want to reach, and the metric that defines a win. We listen. We ask one clarifying question. We confirm scope before we move on.
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02
We screen-share 5–10 vetted creators pulled from the 38,500-creator database.
Live in the call, not in a follow-up PDF. Each profile shows audience overlap with your ICP, recent performance-score trend, and a sample post from the last 30 days. You flag the keepers in real time.
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03
We map the brief, deliverables, and a 41-hour onboarding-to-launch window.
A working draft of the campaign brief, payout structure, and content deliverables — calibrated to your Shopify or Klaviyo stack. You see the gantt before you sign anything.
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04
You choose: launch in 48 hours, or take the matchlist and run.
No push to sign a contract on the call. If the fit is right, we open onboarding in the same hour; if not, the matchlist is yours to keep and use however you want.
Missed the agenda above? Read the Methodology page to see how the performance-score model works under the hood.
Read the methodology →Who's on the other side of the call
Operational facts a procurement-minded buyer Googles — not marketing puffery.
WiiPals is the only mid-tier creator platform with a SOC 2 Type II audit, an institutional venture backer, and a published activation rate. Every figure below is verifiable.
Venture backing
$11.2M Series A
Led by Forerunner Ventures in January 2022. Brooklyn-headquartered, 47-person team across 6 countries.
Brand-side trust
1,800+ brands
Including 9 of the Inc. 5000 fastest-growing DTC companies. Founded in 2019 by former Patreon and LTK operators.
Pairings shipped
12,400+ pairings · 94% activation
From 38,500 vetted creators across Instagram, TikTok, YouTube, and emerging platforms — 71% of applicants rejected.
Press & recognition
- Adweek — "Tools Reshaping Influencer Buying" · March 2024
- MarTech Breakthrough — Best Influencer Marketing Platform · 2023
- Triple Whale benchmark — 42% lower blended CPM vs. TikTok creator ads · 2024
- Forerunner Ventures — Series A lead · January 2022
Pre-flight check
Questions answered before you book.
High-intent visitors ask these out loud before clicking a scheduler. We answer them with operational specifics — no vague reassurances, no "let's hop on a call to discuss." If something here doesn't fit, the matchlist quiz on the homepage is the faster path.
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What does the call actually cost?
The 20-minute strategy session is free and ungated. No demo deck, no sales script — a WiiPals campaign strategist walks through your vertical, budget range, and timeline, then tells you whether a 41-hour launch is realistic for the brief. If we're not the right fit, we'll point you to a partner who is.
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Who shows up on the WiiPals side?
A campaign strategist from our 47-person team — never an SDR. Strategists rotate by vertical (DTC beauty, fitness, home goods, SaaS) so the person on the call has shipped at least 40 campaigns in your category. Founders don't sit in on first calls; they join once a deal moves to scoping.
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What do I need to prep beforehand?
Nothing. A brief, even a rough one-liner, helps — but it's not required. Strategists come prepared with category benchmarks (median 4.8x ROI in 30 days for DTC, 42% lower blended CPM vs. TikTok creator ads per Triple Whale 2024) so the call works even if you arrive with a blank page. Send links in advance only if you want a second pass before the call.
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What if I have to reschedule?
Reschedule freely from the calendar invite — no penalty, no friction, no "let's regroup internally" loop. We book 1,800+ brand strategy calls a year and treat the calendar like infrastructure, not a closing tactic. Cancelled calls do not get added to a remarketing list.
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What stays off the table?
We won't promise celebrity-tier or A-list creator placements (our 38,500-creator network is mid-tier by design, and the 71% applicant rejection rate keeps it that way). We won't guarantee viral outcomes, specific follower-growth numbers, or ROI forecasts for verticals outside DTC, beauty, fitness, and home goods. If you need any of those, we're the wrong call.
Either path works
Not ready for a calendar invite? Take the 90-second quiz.
Either way, you're 48 hours from a matchlist. The quiz routes through the same brief-to-creator matchmaking engine — without the call, without the calendar block, without the "what's your budget range" warm-up. Pick the path that fits how you work.
- Median 41-hour onboarding-to-launch
- 18 hours saved per campaign on brief, vetting, negotiation
- SOC 2 Type II certified since 2022